Introducing our speakers
speech abstract
The dog in the night
Much of what we call social marketing in New Zealand is actually public
education. We need to be clearer as practitioners about what
we're doing, if we're going to develop and improve, and, in the long
term, achieve better results from our programmes.
Social marketing and public education are not the same thing.
Public education has a place: but it fulfills a distinct function which
generally doesn't include behaviour change. As communicators we
must ensure that we understand the distinction – and that our
stakeholders or clients do – so that we can use the best approach given
the circumstances, objectives, budgets and expectations.
The presentation covers the defining characteristics of each
approach. The presenter takes an audience – rather than a
practitioner – perspective to review one well-known social marketing
programme.
biography
Tracey Bridges is a leading social marketing practitioner, having
jointly conceived and hosted the first ever New Zealand Social
Marketing Conference, and spoken at the 2003 and 2005 Social Marketing
Conferences.
Tracey is a partner in Senate Communications. In her work as a
communications consultant, Tracey has provided strategic advice on a
range of public education and social marketing projects (including the
Retirement Commission's Sorted campaign, the SKIP programme, the Family
Violence Prevention Project, the Census, and Oceans Policy and Climate
Change projects.
Tracey sits on the board of the Health Sponsorship Council, a
Government Social Marketing agency which is responsible a range of
social marketing programmes, including Smokefree, Auahi Kore and
Sunsmart. She is also a member of the board of the New Zealand
Qualifications Authority.
news and information
Wise Use of Antibiotics 2007
08-August-2007
The Wise use of Antibiotics is in its tenth year. It aims to raise...
Launch of the Wise Use of Antibiotics campaign
10-August-2006
Do you need pills for winter ills?
With cold and flu season upon...
One Heart Many Lives campaign up and running in the Hawke's Bay
02-June-2006
The PHARMAC team are working together with Hawke's Bay DHB and a ra...
Conference DVD available now
22-November-2005
The 2005 WCMAD Conference DVD is available in two versions. The edited...
Antibiotic resistance still growing
10-October-2005
Some bacteria are becoming resistant to a number of antibiotics at a...
PHARMAC and Social Marketing
10-October-2005
PHARMAC uses social marketing techniques in the development and...