Introducing our speakers
speech abstract
Social Marketing in Context
In the last decade New Zealanders have seen the development of a number
of national, regional, and local 'social marketing' approaches applied
across health and other social areas with campaigns such as Like Minds
Like Mine (Ministry of Health), The Big Clean Up (Auckland Regional
Council), Push Play (SPARC), Project Energize (Waikato DHB), Let's Beat
Diabetes (Counties-Manukau DHB), Live Smart (Auckland Cancer Society),
Safer Sex for the Summer (Ministry of Health), Te Mana (Ministry of
Education), One Heart Many Lives (PHARMAC), etc. Is social
marketing the buzz term for the moment or will we see it replaced by
some other trend in the future? Do we really know and understand
what social marketing is about or is everyone jumping on the 'social
marketing' gravy train?
This presentation briefly explores the
social marketing concept and implications for its future use in the New
Zealand health context.
biography
Tane Cassidy is of Nga Puhi, Ngati Hine descent. He is currently
working at the Health Sponsorship Council (HSC) as Manager, Strategy
and Planning. The HSC is involved in promoting healthy lifestyles
to New Zealanders through programmes such as Smokefree/Auahi Kore,
SunSmart and Bike Wise. Tane is currently involved in developing
a national social marketing approach for preventing and minimising
gambling related harm and is working with the Ministry of Health on
aspects of the HEHA strategy and implementation plan. Tane has
worked in the areas of Sport Fitness and Leisure; Social Policy with Te
Puni Kokiri; Funding personal health services (hospital and primary
care services) at the Health Funding Authority; and worked in the
Ministry of Health managing accountability arrangements with District
Health Boards.
news and information
Wise Use of Antibiotics 2007
08-August-2007
The Wise use of Antibiotics is in its tenth year. It aims to raise...
Launch of the Wise Use of Antibiotics campaign
10-August-2006
Do you need pills for winter ills?
With cold and flu season upon...
One Heart Many Lives campaign up and running in the Hawke's Bay
02-June-2006
The PHARMAC team are working together with Hawke's Bay DHB and a ra...
Conference DVD available now
22-November-2005
The 2005 WCMAD Conference DVD is available in two versions. The edited...
Antibiotic resistance still growing
10-October-2005
Some bacteria are becoming resistant to a number of antibiotics at a...
PHARMAC and Social Marketing
10-October-2005
PHARMAC uses social marketing techniques in the development and...