Shane Kawenata Bradbrook

listen to Shane's speech as an MP3 file

speech abstract

What if we take tobacco out of New Zealand?

This session will present a position that is based on the premise that Maori were traditional smokefree prior to the arrival of early Western explorers and settlers.
 
Tobacco is now imbedded into Maori culture and is seen as a 'normalised' activity. The challenge is to denormalise this addictive practice and aspire towards a traditional smokefree world.  The journey to reach this point will require a mix of both non-Maori and Maori tobacco control strategies that will address the 'loss' felt throughout Maoridom.

biography

I have been in this position for 6 and a half challenging years. The primary role for the Maori Smokefree Coalition is to advocate change at a political and policy level on tobacco control issues from a Maori position.

Ultimately “Te Ao Maori Te Ao Auahi Kore” is what drives the passion that I have for this job and our people. Removing smoking (the leading preventable cause of premature death) from the lives of Maori will greatly improve the overall health of Maori..

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