Introducing our speakers
speech abstract
One Heart Many Lives’ aims and implementation
Cardiovascular disease (such as heart attack and stroke) is a major cause of illness and death in New Zealand, with higher rates among Maori and Pacific Island men. PHARMAC’s One Heart Many Lives campaign focused raise awareness, and decrease the level of cardiovascular risk among men aged over 35.
Research identified that the pharmaceutical component could not be a stand-alone message - it needed to be linked with key lifestyle messages and would need to rely on community involvement to support broad media. PHARMAC employed a 3-phase approach; social marketing, education and supporting community activities. PHARMAC’s extensive work with community organisations and healthcare providers was key in the Porirua region to support community projects that reinforced the campaign messages.
The presentation discusses developing and implementing a social marketing campaign, at a general and local level and learning’s involved in taking this approach.
This presentation will be useful for those involved in either social marketing or public health initiatives at national or community levels.
biography
Marama Parore-Katene (Ngati Whatua, Ngati Kahu, Nga Puhi) has been
appointed to the new position of Maori Health Manager at government
drug-funding agency PHARMAC.
The creation of the Maori Health Manager position was one of the
results from PHARMAC's Maori Responsiveness Strategy, which was
launched in September 2002. The Strategy has six key aims, including
improving Maori representation within PHARMAC, improving how PHARMAC
responds to Maori health needs, and improving information on medicines
for Maori.
Since her appointment, Marama has played a lead role in the development
of a new visual aid for asthma educators, and is also managing the
wider roll-out of a project to encourage awareness of cardiovascular
risk. Respiratory illnesses (such as asthma) and cardiovascular health
are key Maori health issues and were identified as such during
consultation on PHARMAC's Maori Responsiveness Strategy.
Marama has a background in community nursing, teaching, training and
management. She has worked for the Public Health Commission,
Plunket, the Central Regional Health Authority, and as a self-employed
consultant.
Marama also held a position within the Health Funding Authority as a
national project manager overseeing asthma strategy development and she
was a key member of the national diabetes strategy.
Marama is a life member of the Maori Women's Welfare League and is a
founding member of the Te Kohanga Reo movement in Wellington.
Marama is a Board member of the Tumai mo te Iwi, Primary Health
Organisation in Porirua and is the Chair of Te Roopu Awhina ki Porirua
a Maori health and social service provider also in Porirua.
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