speech abstract

Best intentions and a good cause

Best intentions and a good cause don’t always ensure a great result – sometimes we get it wrong, sometimes there are unintended consequences.  A brief look at a few ‘learning experiences’ in health promotion.

biography

Iain Potter is the Chief Executive of the Health Sponsorship Council (HSC), a Crown Entity in Wellington.  The HSC is involved in promoting healthy lifestyles to New Zealanders through programmes such as Smokefree/Auahi Kore, SunSmart and Bike Wise.  It is also currently involved in developing a national social marketing approach for preventing and minimising gambling related harm and is working with the Ministry of Health on aspects of the HEHA strategy and implementation plan.  Iain has been with the HSC since 1992, was a member of the Participation Taskforce, the HEHA external advisory group, the Cancer Control Taskforce and is a past executive council member of the Public Health Association.

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