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16 people die every day in New Zealand from Coronary Heart Disease (CHD) – that’s one person every 90 minutes.
The death rate from CHD is more than twice as high for men than women. It’s killing our men, our uncles, our fathers, our brothers, our Kaumatua……
Maori have the highest death rates followed by Pacific people. And we are losing them too young. Over half of the Maori men and Pacific men and one third of Maori and Pacific women, who died of CHD, were under the age of 65 (Link to complete NZ CHD report).
The PHARMAC One Heart Many Lives programme has been developed to do something about this.
If you’re worried about your own, a family member’s or a friend’s heart, then do the short cardiovascular quiz or review a few simple changes as suggested by the National Heart Foundation.
The best things you can do are:
1: Get more active
2: Eat better
3: And get to your Doctor for a check up
It’s your heart…and it affects many lives.
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The One Heart Many Lives programme started as a national awareness raising campaign encouraging men to eat better, move more and get to their GP for a check.
Since then, PHARMAC have started working with DHB and PHO organisations to bring the programme to life at a local level in regions of high risk.
Using a blend of partnerships, social marketing training, direct marketing and provider development, regional campaigns have been undertaken in Porirua and currently in Hawke’s Bay with preparation work underway in Northland and Western Bay of Plenty.
Keep this page bookmarked to watch the One Heart Many Lives campaign unfold, check out the presentations from the workshops, review the Social Marketing eCoaching modules and add your input in the forum to help the campaign develop.
In June 2006, an evaluation of the One Heart Many LIves campaign was completed by David Sinclair. You can download the report including the summary and recomendations here.
Tamati's story
Hear Tamati’s journey and how he has influenced many lives...
Campaign Tactics
Action from the Hawke's Bay One Heart Many Lives campaign.
Module 1 - One Heart Many Lives
What benefits can you deliver to your audience?
Module 2 - One Heart Many Lives
Getting to know your audience
Module 3 - One Heart Many Lives
How can you reach your audience?
Presentations from the Hawkes Bay workshop
All presentations are available for download in either PDF or...
Presentations from the Northland workshop
All presentations are available for download in PowerPoint format...