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Wise Use of Antibiotics 2007
L-R: Jim Vause - General Practitioner, Peter Moodie - PHARMAC Medical Director, and Matthew Brougham - PHARMAC Acting CE
The Wise use of Antibiotics is in its tenth year. It aims to raise awareness about the use and demand of antibiotics over the winter months. It focuses on when a patient can expect to be prescribed an antibiotic, what to do when prescribed an antibiotic and how to manage their cold and flu bug.
The campaign promotes the optimal use of antibiotics to healthcare professionals and provides them with a range of resources,which help to manage patient expectations over the winter months.
This year the printed resources will be supported by promotion on television and in radio and print, as well as the screening of the ads in surgeries and website information.
The three key messages for the campaign are:
Antibiotics-Don't do colds and flu.
Take the lot no matter what!
If in doubt, check it out!
The Wise Use of Antibiotics campaign is managed and implemented by PHARMAC with support from the following partners- Pharmacy Guild, RNZCGP, Pharmaceutical Society and Plunket.
For further information go to www.kickthatbug.org.nz
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